In 2011 Lee Nicolson started making guitar pedals. He learnt how to breadboard from a friend, a rudimentary prototyping method which involves poking wires through little holes to build up a circuit. Then he moved onto ironing copper onto printed circuit boards.

Seven years later he’s manufacturing pedals which are distributed worldwide, and selling them to the likes of Ryan Adams and Jason Derulo producer Ricky Reed, all without any marketing or outside investment.

I caught up with him to find out how it’s going and why there’s so much buzz around his pedals.